IWC a prestigious luxury watch brand in the Swiss watch industry since 1868, was founded in the Swiss town of Schaffhausen by American master watchmaker Florentine Ariosto Jones. The brand is renowned for its mastery of watchmaking and cutting-edge innovations, blending the traditional Swiss art of watchmaking with American industrial production methods to create a range of timepieces that are both classic and precise. IWC has a number of renowned collections under its belt, including the Pilot's Watch, Portuguese, Da Vinci, Aquatimer and Ingenieur collections, each of which meets the needs of a diverse clientele with its distinctive design and functionality. The brand upholds the concept of sustainable development and values environmental protection and social responsibility, supporting environmental protection and community development through a variety of programmes, demonstrating its sense of responsibility and vision as an industry leader.